When we started the CCF, we weren’t sure who would show up. Would retailers take us seriously? Would consumers care? Would government even pick up the phone?
Turns out… yes. And it’s been more inspiring than we could have imagined.
Our first affiliates joined with cautious optimism—“is this compliance thing really worth it?” Fast forward a few weeks, and those same stores now proudly hang their CCF certificates on the wall. Customers feel safer, staff feel more confident, and suddenly compliance isn’t the enemy—it’s the edge.
Licensed facilities, tired of going it alone, have also stepped in to back our mission. That’s when we knew: this isn’t just our fight. It’s everyone’s.
And the cherry on top? We’ve had real conversations withSAPS and theDTI. (Yes, actual sit-downs. Yes, they listened. And no, we didn’t get arrested—progress!)
The cannabis industry can feel lonely. For years, it’s been a space of whispers, backdoors, and uncertainty. But with the CCF, we’re flipping the script:connection, conversation, and collaboration.
This is Ubuntu in action—if one of us rises, we all rise. Retailers, consumers, facilities, even the regulators… (okay, maybe regulators rise a little slower, but we’ll get them there).
We’re just getting started. But already, the spark is there: affiliates are proud to be compliant, consumers feel safer, and the industry is starting to look less like chaos and more like community.
That’s our impact so far. And the best part? The story’s still being written—by people like you.
